Daniel Gold
Daniel Gold
On the heels of his breakout rookie season, Donovan 'Spida' Mitchell needed a visual identity to brand his signature sneaker line with Adidas, socks with Stance, hats with New Era and more. Working with Donovan, his family, and his team of agents at CAA Sports, we set out to craft Donovan's identity.
Goals for the final mark included incorporating spider imagery, representing Donovan's strong family ties, and NOT getting a call from Marvel's lawyers.