Daniel Gold

Daniel Gold

America's Cup Branding

Design work done at SME Branding to rebrand the America's Cup – the oldest and one of the most prestigious trophies in sports. SME Branding was tasked with creating a master logo for the America’s Cup, as well as a flexible brand architecture that could extend to World Series Events.

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All Lowe's x NFL Donovan 'Spida' Mitchell Branding D'Angelo Russell Branding Aaron Rodgers Branding STAYME7O Branding Scotty James Branding Mike's On with Francesa Branding America's Cup Branding UNDFTD Fun Projects Adobe Collaboration Calligraphy Contemporary Seinfeld NIKI Lettering Illustrations

Lowe's x NFL Donovan 'Spida' Mitchell Branding D'Angelo Russell Branding Aaron Rodgers Branding STAYME7O Branding Scotty James Branding Mike's On with Francesa Branding America's Cup Branding UNDFTD Fun Projects Adobe Collaboration Calligraphy Contemporary Seinfeld NIKI Lettering Illustrations